Strategic Management Seminar Series featuring Dr. Yun Ha Cho

Dr. Yun Ha Cho's research investigates entrepreneurs’ meaning-making of (1) technology and (2) personal identities to successfully navigate their work. Entrepreneurial individuals and organizations often find themselves in contexts lacking strong structure to guide them, prompting them to engage in meaning-making to orient themselves and other stakeholders. Theoretically, she draws insights from organization theory, strategy, and economic sociology. Methodologically, she uses both qualitative and quantitative approaches. Her dissertation uses qualitative methods to investigate the work of content creators (i.e., influencers) on social media platforms. She looks at how these individuals make meaning of opaque algorithms, a “black box” technology that mediates the success of their work and hence their self-expression. Her work has been published in Strategic Management Journal.