Sensory Science: How human senses influence our food choices

This talk by Dr. Andrea Liceaga, Professor of Food Science, explores how sight, smell, taste, touch, and even sound shape the way we perceive and choose foods. Sensory science studies how our brains interpret sensory signals, why we prefer certain flavors or textures, and how these perceptions drive everyday eating decisions. Attendees will gain a deeper understanding of the hidden sensory factors behind cravings, aversions, and food-related behavior.