Personal Branding: Crafting and Communicating Your Professional Image

The art of personal branding is a necessary skill that allows us to present our professional identity, build our professional networks, and pursue interesting opportunities. Despite its importance, many people struggle to develop, communicate, and grow their brands. This session will provide an overview of the personal brand and personal branding, discuss tips on how to share your brand (with a primary focus on communicating on LinkedIn) and present general ideas on how you can continue to monitor and adapt to align with your evolving professional identity. 

*Note: Participants should have a LinkedIn account to maximize learning and participation opportunities during the session.