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Mitch Daniels School of Business, Krannert Auditorium, Room 140 View map
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The Executive Forum is open to the public, as seating permits, and provides opportunities for the exchange of ideas and discussion of topics and issues facing business and management.

Speaker bio.

 

Cassidy Sampson is a Senior Marketing Coordinator with the Indianapolis Colts, where she supports key programs and initiatives including Colts events, licensing and consumer products, youth and influencer marketing, fan clubs, gameday entertainment, and media planning.  She assists in developing and executing marketing campaigns, ensuring consistent messaging and branding across all channels.

 

Cassidy spearheads the Club's Influencer and Anvil Striker programs, highlighting local and national celebrities, athletes, and content creators that engage with the brand through their fandom.  She supports engagement with fans through various clubs, league programs, and sweepstakes such as NFL Fan of the Year, Blue's (Kids) Club, Colts Fan Club Network, NFL Draft, Super Bowl, and more.  Cassidy works with NFL licensed vendors to create premium giveaways, and acts as a liaison to the Colts Pro Shop.

 

Cassidy was a member of the Purdue Women's Swimming & Diving team, Women in Business, Health and Human Sciences Student Council, and Kappa Alpha Theta sorority.  Upon graduating from Purdue University in December of 2020 with a degree in Hospitality and Tourism Management and minor in General Management, Cassidy's career began as the Social & Digital Media Cheer Intern, where she created content for the Colts Cheerleaders social media platforms.

 

During her time with the Colts Cheerleaders, she helped grow the team's presence on social media accounts (Instagram, TikTok, Facebook, and X), to maximize online fan engagement.  She created @coltscheerleaders TikTok account and produced multi-million viewed videos that were featured on accounts such as SportsCenter on ESPN, making the account the leader in followers among all professional dance and NFL cheer teams at the time.  She continues to support the Colts social media channels by creating content and promoting fan-facing programs on the accounts.

 

Cassidy lives in Indianapolis, Indiana with two troublemaker cats, a collection of vinyl records in every genre you can imagine, and just 20 minutes away from her twelve immediate family members.  Her hobbies include attending concerts, running half marathons cold-turkey, and traveling to warm destinations.

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