Join Purdue University’s Online Graduate Communication Programs for an upcoming webinar exploring how advertising is evolving in today’s fast-changing digital environment. The event will take place on November 3 at 7 p.m. ET and will feature Ilwoo Ju, Ph.D., an Associate Professor of Advertising and Health Communication in Purdue University’s Brian Lamb School of Communication. 

During this session, Dr. Ju will discuss how advertising is being reshaped by artificial intelligence, data privacy regulation, and evolving consumer expectations. Attendees will gain insights into how AI is transforming creative development and media strategy, how increasing privacy concerns and new regulations are redefining audience targeting, and how shifts in consumer behavior are driving brands to be more transparent, personalized, and authentic in their messaging. 

This webinar offers a timely look at the challenges and opportunities facing today’s communication professionals as digital tools and expectations continue to evolve. It also highlights the kind of forward-thinking expertise developed in Purdue’s Online Master of Science in Communication, which prepares working professionals to lead in industries such as corporate communication, digital marketing, and media strategy.